Shoppertainment specialises in creating award-winning events that generate an income. In essence we fuse these two elements to create an event that increases footfall and promotes awareness of the centre. Working closely with sponsors, brands and the centre team we develop bespoke promotions that are self-funding and also maximise marketing budgets.

For example, Shoppertainment provided Merseyway Shopping Centre in Stockport with a fantastic eight-week fashion style event which paid for itself. Using mall income promotions and sponsors, and involving retailers within the centre, Shoppertainment provided an award-winning event at no cost to the owner.

The fashion event was characterised by a number of qualities that made all of the difference in delivering a successful result for the centre and ensured that the event became a powerful marketing tool.

Shoppertainment won a BCSC Gold Award for Income Generation, as the income generated in effect paid for the promotion.

Ultimately the shopper experienced a larger scale event, budgets were saved for the marketing team and the retailers benefited from the increase in footfall.

This cutting edge approach to income generation, brings together marketing and mall income thereby producing a 'win-win' solution that enhances the shopper experience.

If you have an idea that you would like us to explore please contact one of the team!