Working alongside your management team, Shoppertainment effectively utilises the mall space within your shopping centre to maximise income for landlords. A commercialisation strategy which sets clear standards and operational requirements is created after Shoppertainment has undertaken a full evaluation of a centre, taking into account local demographics, centre size, tenant mix and the centre's character.

Once this review is complete, Shoppertainment will analyse the available spaces and then create an exciting mix of:

- retail merchandising units (RMUs)
- brand experience
- mall promotions
- advertising opportunities and electronic displays
- corporate partnerships
- vending and coin-operated machines as well as other services

A clear strategy creates value, adds variety, enhances the shopper experience, increases footfall and dwell time, extends retail mix and promotes customer interaction.